Marketing services
We run your Meta, Google, LinkedIn, and TikTok campaigns and set up your entire sales funnel for measurable growth
01
Fintech (Lead Generation / Marketing Qualified Lead)
Funnel & Tactics:
- Lead Ads (native forms), conversion-optimized Landing Page forms, WhatsApp entry points where relevant
- Value exchange: calculator, checklist, pre-qualification quiz
- Audiences: lookalike audiences from Customer Relationship Management data, website retargeting, interest targeting + broad testing
Deliverables:
- Campaign architecture (prospecting → retargeting → nurture)
- 3–5 ad concepts (static + short-form video) + 3–5 copy angles (creative volume brand-specific)
- Weekly summary & next steps
Example KPIs: Click-Through Rate, Cost per Lead, Sales-Qualified Opportunity rate, meeting rate
Optional: Landing Page / Conversion Rate Optimization improvements, Customer Relationship Management integrations, lead scoring
02
E-Commerce (Sales / Return on Ad Spend)
Objective: Drive revenue growth and increase Return on Ad Spend.
Funnel & Tactics:
- Product catalog and Advantage+ Shopping Campaigns
- Bottom-of-funnel retargeting (people who triggered Add to Cart or View Content events)
- User-generated content and short-form video for top-of-funnel acquisition
- Offers: bundles, seasonal campaigns, free shipping thresholds
- Conversion Rate Optimization quick wins (trust signals, sticky “Add to Cart”, checkout friction fixes — optional)
Deliverables:
- Advantage+ Shopping Campaigns structure + remarketing stack
- 3–5 ad concepts + copy angles (brand-specific)
- Weekly summary & product insights
Example KPIs: Return on Ad Spend, Cost per Click, Add to Cart rate, purchase Conversion Rate, Average Order Value
Optional: Conversion Rate Optimization audit/experiments, product feed optimization, user-generated content sourcing
03
Real Estate (Lead)
Objective: Generate qualified viewing requests and high-intent inquiries.
Funnel & Tactics:
- Lead Ads + WhatsApp and phone call routing
- Geo-targeting by district / project, instant brochures and floorplans
- Trust creatives: construction progress, testimonials, 3D tours
Deliverables:
- Campaign stack, 3–5 creative concepts, weekly summary
Example KPIs: Cost per Lead, qualified lead rate, tour bookings
Optional: Landing Page / Conversion Rate Optimization for trust & compliance cues
04
Education (Lead)
Objective: Increase program applications and qualified inquiries.
Funnel & Tactics:
- Lead Ads + Landing Page forms
- Webinar sign-ups and info-session promotions
- Scholarship and incentive messaging (where applicable)
Deliverables:
- Campaign stack, 3–5 creative concepts, weekly summary
Example KPIs: Cost per Lead, application completion rate, booked call rate
Optional: Landing Page / Conversion Rate Optimization, email nurture skeleton
05
Healthcare / Clinic (Lead)
Objective: Drive consultation requests with policy-compliant messaging.
Funnel & Tactics:
- Service-specific value propositions and educational creatives
- Policy-compliant creative approach (no “before/after” imagery or sensitive claims)
- WhatsApp integration (when relevant)
Deliverables:
- Campaign stack, 3–5 creative concepts, weekly summary
Example KPIs: Cost per Lead, show-up rate, cost per booking
Optional: Landing Page / Conversion Rate Optimization (trust signals, compliance cues)
06
B2B SaaS (Lead / Marketing Qualified Lead)
Objective: Increase demo requests and marketing qualified lead volume.
Funnel & Tactics:
- Lead Ads and Landing Page forms
- Gated assets (case study, return-on-investment sheet, downloadable guides)
Deliverables:
- Campaign stack, 3–5 creative concepts, weekly summary
Example KPIs: Cost per Lead, marketing qualified lead rate, demo rate, pipeline influence
Optional: Landing Page / Conversion Rate Optimization, LinkedIn alignment note (internal planning)
07
Hospitality / Travel (Bookings / Lead)
Objective: Drive direct bookings or high-intent inquiries.
Funnel & Tactics:
- Seasonal bundles and offer-led campaigns
- Website visitor retargeting (site engagers)
- Short-form video highlighting amenities + user-generated content
Deliverables:
- Campaign stack, 3–5 creative concepts, weekly summary
Example KPIs: Cost per booking / cost per lead, occupancy uplift
Optional: Landing Page / Conversion Rate Optimization for mobile speed & social proof
08
Automotive (Lead)
Objective: Increase test-drive requests and dealer inquiries.
Funnel & Tactics:
- Model-specific creatives and inventory-led messaging
- WhatsApp / call handoff flows
- Offer-driven campaigns
Deliverables:
- Campaign stack, 3–5 creative concepts, weekly summary
Example KPIs: Cost per Lead, test-drive rate, dealer follow-up rate
Optional: Landing Page / Conversion Rate Optimization
09
Local Services (Lead)
Objective: Increase calls and quote requests for local businesses (beauty, repair, legal, and more).
Funnel & Tactics:
- Radius-based geo targeting
- Call and WhatsApp call-to-actions
- Offer-first creative strategy
Deliverables:
- Campaign stack, 3–5 creative concepts, weekly summary